“Technology is a useful servant.”
And emails have ability to change the word Tech.
If you plan to offer a high-quality, highly available email service, you need to minimize all downtime, both planned and unplanned. Doing so requires an email infrastructure with redundancy and failover capabilities that protects the service from individual failures, deployed on fault-tolerant network Mailbox storage must be redundant. Building such an infrastructure takes both time and expertise. By choosing a mature messaging provider like us, you have instant access to a highly-available email deployed in a world-class data center with physical security and around-the-clock administration. Internet is the fastest growing marketing medium today, simply because most of your prospects spend more time online than reading a newspaper/magazine, watching TV or other media. It makes infinite more sense to invest in online marketing today as it’s cheap and hits your prospects directly.
If you plan to offer a high-quality, highly available email service, you need to minimize all downtime, both planned and unplanned. Doing so requires an email infrastructure with redundancy and failover capabilities that protects the service from individual failures, deployed on fault-tolerant network Mailbox storage must be redundant. Building such an infrastructure takes both time and expertise. By choosing a mature messaging provider like us, you have instant access to a highly-available email deployed in a world-class data center with physical security and around-the-clock administration. Internet is the fastest growing marketing medium today, simply because most of your prospects spend more time online than reading a newspaper/magazine, watching TV or other media. It makes infinite more sense to invest in online marketing today as it’s cheap and hits your prospects directly.
If targeted correctly and message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces every month.
“No matter how old it gets, Email marketing will still be relevant”
Paras Arora
We offer a complete service covering every aspect of your campaigns from conception to execution. Our approach is designed to take the hassle out of making email marketing work for your business. We help our clients to harness the power of email to deliver feature rich, high quality marketing campaigns that engage customers in ways that are just not possible through other media. Our fully managed approach makes Email and SMS marketing simple, producing maximum returns with the minimum of hassle.
There are times when phone and face-to-face conversations are more efficient and productive, but in most cases, email is a near-perfect medium for communication--as long as it's used correctly. Here are the seven qualities of a successful email.
Email is an underestimated communication platform; I've even argued that it's more efficient than phone calls (in most situations, except for sales). It's certainly well-adopted by businesses as a communication medium though, with the vast majority of Americans using it as their primary business communication channel.
But email's effectiveness is limited by the effort put into each one by its sender. Instead of harnessing the value of the medium's unique advantages, too many people tend to haphazardly throw their thoughts into the body of an email and hit send. If the information isn't input clearly, it's obviously going to be much more susceptible to being incorrectly interpreted , causing a potentially lengthy back-and-forth chain that drives productivity to a halt.
For some people who have experienced this, it's why they insist phone calls and face-to-face conversations are more advantageous for business communication. There are times when phone and face-to-face conversations are more efficient and productive, but in most cases, email is a near-perfect medium for communication--as long as it's used correctly. Here are the seven qualities of a successful email.
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1. Concise. Emails are not the place to ramble. Since emails can transmit virtually unlimited amounts of information, it's easy to go on tangents or try to include every bit of information you can in one single email. This is usually not the best approach. Instead, it's better to focus on making your emails as concise as possible; in other words, it's better to put as much information into as few words as possible.
You can do this by cutting out the fluff. Unlike phone calls, you don't have to spend time making small talk or introducing the problem. Instead, you can immediately begin by presenting the most relevant information. After you draft your email, go through and eliminate any sentences (or individual words) that are unnecessary.
2. Intention-focused. Speaking of goals, your email should have one. If your email doesn't have a central intention, such as "to summarize the meeting and recap next steps," you shouldn't be sending one. Everything in your email needs to feed that central intention, and that central intention should be clear to everyone reading it.
In order to make your central intention evident, you need an effective, direct subject line. Writing one can be difficult, especially for long emails that need to cover a lot of ground, but without an immediate and clear subject line, your email could be overlooked or hard to find after a certain amount of time passes. Include information such as the client, the topic, or the due date (for a specific action item). Never use a subject line to write body copy.
You can do this by cutting out the fluff. Unlike phone calls, you don't have to spend time making small talk or introducing the problem. Instead, you can immediately begin by presenting the most relevant information. After you draft your email, go through and eliminate any sentences (or individual words) that are unnecessary.
2. Intention-focused. Speaking of goals, your email should have one. If your email doesn't have a central intention, such as "to summarize the meeting and recap next steps," you shouldn't be sending one. Everything in your email needs to feed that central intention, and that central intention should be clear to everyone reading it.
In order to make your central intention evident, you need an effective, direct subject line. Writing one can be difficult, especially for long emails that need to cover a lot of ground, but without an immediate and clear subject line, your email could be overlooked or hard to find after a certain amount of time passes. Include information such as the client, the topic, or the due date (for a specific action item). Never use a subject line to write body copy.
3. Summarizing. Your email should have some sort of summary to start things off, unless it's a response to an email thread already in progress. In this summary, you should capture all the items covered to date (whether those items were all covered in a recent meeting, or over the course of the last several weeks). This will get everybody reading the email up to speed on background information before you delve into the matter at hand.
Remember, there's a difference between summarizing and reiterating. You aren't necessarily aiming to repeat all the information that has been covered to date. Instead, you are trying to convey the most important elements of that information in as little space as possible.
4. Well-organized. Your email needs to be organized logically. There is no single format that applies to every email, but every email needs to be well thought-out. Start your email by addressing your audience and move into a subject. Your subject can be split in any number of ways. For example, you could separate your sections chronologically by starting with a recap of previous meetings, moving into a general summary, and ending with a list of action items. Or, you could opt to segment your email in terms of individual participants, calling out each individual's responsibilities in one group email.
Remember, there's a difference between summarizing and reiterating. You aren't necessarily aiming to repeat all the information that has been covered to date. Instead, you are trying to convey the most important elements of that information in as little space as possible.
4. Well-organized. Your email needs to be organized logically. There is no single format that applies to every email, but every email needs to be well thought-out. Start your email by addressing your audience and move into a subject. Your subject can be split in any number of ways. For example, you could separate your sections chronologically by starting with a recap of previous meetings, moving into a general summary, and ending with a list of action items. Or, you could opt to segment your email in terms of individual participants, calling out each individual's responsibilities in one group email.
No matter how you choose to organize your email, your organization should be instantly recognizable to anyone reading your email for the first time. Keep all relevant subject matter confined to its section in your email, with no spillover.
5. Visually scannable/recognizable. This is especially important, with attention spans at all-time lows and inbox counts reaching all-time highs. Even if your intended audience needs to read your email in full the first time around, your email should be visually "scannable" for repeat reads. Don't make your paragraphs too long (creating the dreaded wall-of-text), and try to make certain sections of content pop out with different formatting. For example, bullet points are an extremely effective way to organize and present a dedicated list because they can be read quickly and easily. They stand out from the rest of the email and can be tackled one at a time.
You can also use formatting tricks like bolding to call out specific names or important dates, and if you want to get fancy, you can color-code your email to correspond with different relevant parties. The goal is to design your email to be referenced easily at a glance.
You can also use formatting tricks like bolding to call out specific names or important dates, and if you want to get fancy, you can color-code your email to correspond with different relevant parties. The goal is to design your email to be referenced easily at a glance.
6. Polite and tone-appropriate. Emails do have one potential drawback. Because they are written, and not expressed with the wide range of vocal tones and body language gestures we're used to in interpersonal communication, they are prone to tonal misinterpretation. That means you have to be extra careful to make sure your words are taken correctly and appropriately by the receiving party.
First, make sure you're writing in a tone that's appropriate for your audience. If you are emailing a new client with conservative values, it's best to address them formally as Mr./Mrs./Ms. rather than with a "Hey Bob!" On the other hand, if you're emailing a coworker about a project you're collaborating on, don't come off too stiff by using short, unfriendly sentences.
Second, be cordial, but straightforward. Emails aren't the best place to make sarcastic or tongue-in-cheek jokes, even if the tone would allow it. Assume your reader is going to take everything literally.
7. Clear on action. The best emails have a clear action plan. If there isn't any action required by any of your readers, you probably didn't need to send an email in the first place. Especially in longer emails, it's easy for action items to get lost. Some email writers might casually mention them, buried in a sentence in the middle of the body, while others wouldn't call them out at all, assuming the action items are implied.
“Email has an ability many channels don’t:
Creating valuable, personal touches – at scale”
-David Newman
Hey it’s time to forget all spams and so call tow way emails. The reliability of your communications environment is something you don't want to think about 24 hours per day. Some things should just work. Whether you're checking up on an old friend or calling an emergency board meeting, your email service should be there waiting for you -- not the other way around. Unfortunately, the majority of email marketing providers do not offer the services necessary to endorse such a claim. Without a solid infrastructure backed by a Service Level Agreement, access to data backups, and steps in place to protect against email bombs and other attacks, most providers leave you at the harsh mercy of the Internet, permaID ensures a constant state of readiness whenever you need it. You can rest assured knowing that the service you expect is always ready to respond, even as email bombs are detonating harmlessly overhead.
If you plan to offer a high-quality, highly available email service, you need to minimize all downtime, both planned and unplanned. Doing so requires an email infrastructure with redundancy and failover capabilities that protects the service from individual failures, deployed on fault-tolerant network Mailbox storage must be redundant. Building such an infrastructure takes both time and expertise. By choosing a mature messaging provider like us, you have instant access to a highly-available email deployed in a world-class data center with physical security and around-the-clock administration. Internet is the fastest growing marketing medium today, simply because most of your prospects spend more time online than reading a newspaper/magazine, watching TV or other media. It makes infinite more sense to invest in online marketing today as it’s cheap and hits your prospects directly.
If targeted correctly and message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces every month.
“No matter how old it gets, Email marketing will still be relevant”
Paras Arora
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We offer a complete service covering every aspect of your campaigns from conception to execution. Our approach is designed to take the hassle out of making email marketing work for your business. We help our clients to harness the power of email to deliver feature rich, high quality marketing campaigns that engage customers in ways that are just not possible through other media. Our fully managed approach makes Email and SMS marketing simple, producing maximum returns with the minimum of hassle.
How we are different?
permaID.com
“The difference with permaID is that instead of using an anonymous internet signature, you’ll be using an official public ID that’s attached to you in real life, like a telephone number or Driver’s License # or Auto-Lic-Plate# or Old Phone# or Old Email Address etc.
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It is a Web portal that assigns people Email IDs similar to any other ordinary such web portals. The difference is just that it uses people’s public IDs, business numbers or car license number to allot Email IDs hence eliminating the threat of fraud, scam and deception.The idea is simple, unique, and innovative yet it is also riskless and novel.”
If you are still unsure, then here are the top 10 reasons, why you should invest in email marketing right away.Global reach: No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.
If you are still unsure, then here are the top 10 reasons, why you should invest in email marketing right away.Global reach: No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.
Lower cost: Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising.
Interactive: You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately.
Highly personalized: Email enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects.
Round the clock marketing: With an email the audience can understand your offering even when you are out of office.
Measurable results: Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns.
Targeted marketing: Since prepackaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters.
Opt-in or unsubscribe options: Emails contain opt-in and opt-out options which help you to shortlist your prospects and reach only the ones genuinely interested in your offerings.
Faster response: Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses. Further, responding to a direct mail is more cumbersome, while a person can respond to an email immediately.
Simplest: Executing an email campaign is simple and you can do it sitting at home without any extensive resources.
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Online marketing is a high response and opportunistic medium for communicating with customers, and if executed right, has the power to bring huge benefits to your business. Go ahead, initiate an extremely targeted e-marketing and see your profits grow. Many of your competitors are doing it already!
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